At Dotnext , integration isn’t just a word we use, it’s the way we work—a belief that is actively reinforced and amplified in our approach to marketing. In addition to developing holistic strategies for multichannel engagements, our integrated marketing team embraces creative thinking within the discipline itself, combining the worlds of brand planning and comms planning to bring together the best of creative and communication thinking. The outcome is a highly collaborative, creative, people-first approach to creative that scales through traditional and nontraditional media channels.
We partner with some of the largest brands to develop highly effective campaigns spanning all major channels—broadcast, print, OOH, retail, social and digital. The real power of our approach to integrated planning comes to life when incorporating experiential, content and technology—all of which become amplified through clients’ owned and operated channels.