Creating a next-generation money-transfer service to transform the way money moves.
In 2016, we joined forces with seven of the largest US banks to create Zelle, a money-transfer service designed to take on market leaders like Venmo, PayPal and Square Cash. We were embedded in every aspect of the product journey, from development to branding to a go-to-market strategy that encompassed communications and media planning, advertising […]
Introducing integrated marketing
At Dotnext , integration isn’t just a word we use, it’s the way we work—a belief that is actively reinforced and amplified in our approach to marketing. In addition to developing holistic strategies for multichannel engagements, our integrated marketing team embraces creative thinking within the discipline itself, combining the worlds of brand planning and comms […]
Design firm to drop anchor at Dock 72 on Brooklyn waterfront
The design-and-innovation firm Huge signed a two-floors lease at Dock 72 at the Brooklyn Navy Yard — and it’s huge for Boston Properties and Rudin, the joint-venture developers of the ship-shaped waterfront building that shouts “cool factor.” The deal for 71,000 square feet on Dock 72’s top two office floors marks a welcome advance for the project, where […]